ZDNet India : Online Ad revenue may touch Rs. 100 crore:
"Online advertising has the potential to touch Rs. 100 crore within a year, said V V Kannan, president, interactive services, Sify Ltd, while launching Internet and Online Association (IOA) on Thursday in Mumbai.

IOA is a body formed by a group of portals including Yahoo.co.in, Sify.com, Rediff.com, MSN.co.in and the online media agency Mediaturf. The key objective of IOA is to expand and enhance content and business realisation through online advertising, e-commerce and mobile advertising.

'The Internet population in India is 17 million and current projections are that it will reach 50-60 million by 2007. We believe that the target of 100 million online users by 2007 is possible and IOA will work towards this objective,' said Kannan, who is also chairman of IOA. "