25 December, 2005

Same Language Subtitling - Google's Philanthropic Efforts

PlanetRead, an organization seeking to improve literacy in India is using an extremely simple concept: same-language subtitling. By adding subtitles to Bollywood films and popular TV shows, people who have low literacy skills are able to get regular reading practice based on songs and shows they know by associating the words on the screen with their meanings. Results have been very positive, and the program will expand across 10 states in India, potentially reaching hundreds of millions of people.

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