Transitions, Wow moments & Endings

Ever read a great book? What do you remember about it? Maybe a few dramatic moments, some wild story twists, and most definitely the ending. Your product is just like a book. You’re telling a story to your customers and they’ll remember only a select few moments from what you tell them. What are these moments?

Transitions
You know how when you type a city into Google Earth and watch the globe spin around to the country it is in and then zoom into the city? That transition is what you probably mentioned to others when you first described the app.

‘Wow!’ moments

Remember the first time you used Picasa? The first promise Picasa had was: “Find all the photos you forgot you had.” The first run experience delivered exactly that for a disorganized user like me. I rediscovered all sorts of ‘lost’ photos, like an unexpected walk down memory lane.

Endings
● Good ending: You click Google Docs Save and Close button and know that: “Certainty I won’t lose my doc!”
● Bad ending: You click the Close button on a cloud app doc and are not sure if your changes were saved.

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