09 May, 2007

Google buys DoubleClick for $3.1 billion -Om Malik

Google bought Double Click for $3.1 billion which is almost twice what Google paid for YouTube! Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen, but DoubleClick does. It gives them immediate access to those relationships.

One thing is becoming clear - Google wants to dominate the online advertising business, and will pay anything to keep rivals like Microsoft & Yahoo on a weak footing.

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