06 June, 2008

Can Microsoft win the Search Wars with Charity? - ReadWriteWeb

The Microsoft Live Search team announced today that it had expanded the company's Search and Give charitable searching program to more than 1 million eligible organizations. The program donates 1 cent for each search conducted by users to the school or charity of their choice up to 500 searches per month (or $60/year per person).

Can Microsoft possibly make a dent in Google's strangehold on the search market by offering up charitable donations as an incentive to search?


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