02 June, 2008

Importance of Short URLs in Newspapers -Labnol

It is interesting to see how newspaper sare trying to connect stories published in their print edition with online content. See this clip from Business Standard newspaper.

business standard newspaper

They add a short URL after the story that print subscriber can type in their browser and read related content on the web. And this approach may actually be helping companies drive traffic to their web properties. They work at least in the case of print advertisements that have URLs.

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