07 November, 2010

Eco Warriors

Today's Times of India has an interesting article on people who try to do their bit to preserve the environment in innovative ways. Excerpts.

Happiness in Innerwear
Quite hooked to the idea of ayur vastra, former journalist Rajiv Rai Sachdev launched his organic range of clothes that contain extracts of neem, basil leaves and flecks of silver to keep the wearer safe from bacterial infections. Based on the age-old principles of natural healing by improving the body’s aura and balancing of chakras, Sachdev’s clothing range, including underwear are designed to boost the body’s
natural resistance and healing powers. Says Sachdev, “Demand from the US and Europe is huge, but sadly, in my own country, people spend huge amounts on cosmetics and medicines, if only they realised that wearing the right fabric would solve half the problems.”

Cool Pool
While battling the concrete jungle to reach office in his friends’ cars, Bangalore based software developer Vipul Kasera realised how smooth and carbon-free his
city would be if people decided car pool. Thus Commute Easy, an online car pool campaign, was launched three years ago. Kasera today has 15,000 users in Bangalore itself who look for car pool services. He has tied up with corporate offices and schools, wherein professionals and children from the same locality can commute together.

Merry Potter
Mansukh Prajapati, a clay potter from Gujarat, invented a first-of-a-kind refrigerator that is made out of terracotta, works without electricity, costs around Rs 2,500! Called Mitti Cool, it keeps food, vegetables, even milk, fresh for days.
Prajapati’s bigger success is his Rs 45 nonstick frying pan made of clay. A crusader for awareness, Prajapati has enriched the world with common-sense products.

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