Future Indian Internet Users

Even though right now only 1% of mobile phone users are using the Internet. India is going to be different than what we’ve seen in mature markets but also in emerging markets. It’s going to be predominantly a mobile experience since the PC penetration is low compared to mobile.

The report also talks about the language and literacy barriers -Global sites that want to keep the edge they already have in India, compared to some other emerging markets, will have to Indianize more than they have so far.

An interesting insight that the report said about 73% of people who go online in India spend time job hunting and the other thing that’s big there is matrimonial which is a very unique Indian thing.

Making money from Indians on the Internet? That’s an even harder proposition. Internet users are much more likely to pay for online services than for content though Indian and Indonesian users are quite reluctant to pay at all, said the report.

Read the full report