TiVo & The Pop-Up Ads, Why? -Om Malik:
In the early days of digital video recorders when folks like Michael Lewis would write tomes in praise of TiVo and its ability to skip ads. We seem to have come a full circle - now TiVo is experimenting with pop-up advertisements. Funny - how life turns out! The way I see it, TiVo is saying, well my ads are better than network ads. Perhaps - but to me, if you are charging $12.95 a month for the TiVo service, I feel, ads are intrusion into my time and space.